Ontario Government Announces $49 Million Investment in Festival & Event Industry
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The Ontario government is investing nearly $50 million to help festival and event organizers deliver innovative and safe experiences that allow people to safely reconnect with their communities. This one-time funding increase – more than double the annual funding provided to the festival and event sector in the past – will ensure the long-term success of the festival and event sector.
Lisa MacLeod, minister of heritage, sport, tourism and culture industries, was joined by Michael Thompson, chair of the Economic and Community Development Committee, City of Toronto to provide details about the announcement August 4th at the Grand Bizarre in Toronto.
“For more than a year, the pandemic has disproportionately impacted tourism and culture – two major industries that bring people together and our communities to life,” says Minister MacLeod. “Increasing our annual support for festival and events will give the sector a much-needed boost as we continue to deal with the effects of COVID-19. Our government is supporting organizations that are finding new ways to safely engage and reconnect Ontarians with their local communities while creating local jobs.”
The government is providing $43 million to support 439 festivals and events through the Reconnect Festival and Event Program, representing a record number of supported events in the program’s 14-year history.
The Reconnect program (known as Celebrate Ontario prior to the COVID-19 pandemic) was developed to help festival and event organizers adapt to new public health measures with virtual, drive-through, and other safe offerings. This ensures support is directed to community-based events with safe, innovative experiences, while creating opportunities that encourage Ontarians to reconnect with the beauty and diversity of their community in new ways.
This investment also includes $6 million to Celebrate Ontario Blockbuster events. The Celebrate Ontario Blockbuster program supports municipalities and organizations in Ontario to host large-scale, high-impact signature events that draw significant tourist attendance and increase tourist spending, increase Ontario’s profile through media and broadcast exposure and provide significant economic impact and legacy development for the province.
Prior to the COVID-19 pandemic, every $1 of provincial funding invested through Celebrate Ontario (the model for the Reconnect program) resulted in almost $21 of visitor spending. The impact of the 2021/22 Celebrate Ontario Blockbuster and Reconnect Festival and Event Program investment is estimated to generate over $1 billion in economic benefit across the province.