John Dickson Joins Robe North America's Sales Team

September 21, 2022

Robe North America expands its sales team with the appointment of John Dickson as central U.S. sales manager, starting Oct. 1, 2022.

Based in Austin, TX, Dickson brings over 25 years of industry experience as a lighting designer, programmer, and technician to Robe, where he will be actively engaged in exploring new opportunities while developing and servicing current business in this large and diverse geographical area.

“We are delighted that John is joining Robe North America,” says Craig Burros, who leads the Robe North America sales team. “His level of enthusiasm, values and prior production experience is a great fit for our Central Regional Sales Manager position, and I am certain he will be incredibly effective for both our clients and the Robe Family.”

Dickson and Burros actually go back to the 1990s, the embryonic early days of the moving light industry when they both cut their teeth working at High End Systems in Austin. Dickson worked in quality control and on the manufacturing side, before leaving in 1996 to develop his creative and imaginative skills as a lighting designer and programmer with LD Systems in Houston. After 21 years there, he joined CT (Creative Technology) America, also as a project manager, which expanded his visual horizons to include more video.

With the convergence of lighting and video becoming ever more pervasive in shows and events, now is a ideal time to amalgamate all those skills and his many contacts into the new role for Robe, he says. Robe says Dickson brings a host of other skills to the table, including a well-rounded knowledge and understanding of the daily creative and technical challenges facing anyone in show production. He can talk to designers, programmers and technicians in their own language and understands the multiple interconnected layers involved in running and maintaining a commercially successful operation.

“With so much lighting industry expertise, we are very excited to have John joining our North America sales team," notes Lorienn Cochenour, CEO of Robe Lighting, Inc. "He is already familiar with many of our clients and partners throughout the Central US region and will be a valuable asset as we continue developing industry-leading lighting solutions."

As of Oct. 1, Dickson can be contacted at

For more information, contact Robe North America: 954-680-1901,,

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