Elation Professional’s atmospheric effects brand, Magmatic, has welcomed atmospheric FX specialist Joey Olaerts to its team. Olaerts will work with Elation’s R&D and sales teams to ensure that current Magmatic products meet customers’ needs, as well as conduct product research, testing, and viability studies to develop and market new atmospheric effects solutions.

Designed, engineered, and exclusively distributed by Elation, Magmatic specialty effects encompass  haze, fog, snow, CO2 cryogenic simulation, and UV LED lighting products, along with a line of specially formulated effect fluids. Olaerts will also be overseeing the atmospheric product line from Elation sister-company ADJ.

Olaerts is a proclaimed Halloween enthusiast and fog machine aficionado who founded Fog It Up!, a fog, haze, and snow fluid company, while in college. The company expanded over nearly a decade to include lighting and sound before being acquired by Antari Lighting and Effects. Olaerts comes to Magmatic from Antari where he worked as a sales representative while setting up its fluid production facility.

For more information, go to www.magmaticfx.com.