CrimsonAV Hires Larry Drum as National Sales Manager

Drum will spearhead CrimsonAV's dvLED Division.

Andrew Leyenhorst
February 28, 2022
Appointment Notices

CrimsonAV has hired longtime sales pro Larry Drum, as its national sales manager. Drum will spearhead Crimson’s dvLED distribution line, Desay. His proven experience in selling and distributing LED mounts, and fifteen-year CTS accreditation will help expand Crimson's product line and footprint.

“Bringing on Larry could not have come at a better time with the recent addition of our Desay dvLED distribution line,” says William Bear, VP of sales and marketing at CrimsonAV. “Larry’s well-versed in LED mounting solutions, and has established great relationships with integrators and AV Designers. We’re looking forward to working together to collaborate with project managers that are either looking to utilize seamless, high-def dvLED, or a bespoke mounting solution, kiosk, rack, or other adaptable display accessories. We’re super excited to have Larry on the team.”

“CrimsonAV is an established brand with a great reputation for excellent customer service. The marketplace for dvLED is competitive, but Crimson’s products are built to last, and offer integrators and designers top-notch quality," says Drum. "Additionally, their line of mounts, kiosks, and other AV accessories complement the Desay line well, and make for a compelling all-in-one bundled opportunity. I’ve always remarked at the company culture at CrimsonAV being so warm and responsive, and I’m looking forward to connecting again at some tradeshows this year."

For more information, or to connect with CrimsonAV sales, visit

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Andrew Leyenhorst

Andrew Leyenhorst is the Assistant Editor for NWC publications, Professional Sound and Professional Lighting & Production and related online channels. He is an honours graduate of the Ontario Institute of Audio Recording Technology. Andrew has extensive experience in record production and engineering, live sound and television production. He is a veteran musician, songwriter, arranger and teacher.