GerrAudio Distribution has announced the addition of Adrian Sterling to its technical sales and support team. Sterling joins the company with 20-plus years of experience in commercial AV, broadcast, TV & film production, and post-production, where he built a reputation for himself as an expert in the field of audio and communications technology.

Sterling will work closely with Geoff Maurice (VP, sales) and Peter Snelgrove (VP, operations & marketing) to expand GerrAudio’s presence in all Ontario markets, and serve as a technical resource for the company’s expanding customer base within the territory.

“We are beyond excited to have Adrian join our team,” comments Bob Snelgrove, GerrAudio’s founder and president. “His extensive experience in all areas of the production business and his reputation as a solid hands-on guy, are well-known and highly respected within our industry. He is also one of the most sought-after RF and intercom specialists in the country, which aligns nicely with this important and growing segment of our business. We feel strongly that Adrian embodies the same values that we do and that he shares the passion we have for this industry and the solutions we provide.”

“Joining the team at GerrAudio is exciting,” comments Sterling. “I have had a relationship with Gerr for most of my career and the brands they represent are products I can really stand behind.  This opportunity keeps me right at the forefront of the industry’s newest technology and lets me continue working with the many colleagues and friends I have met over the course of my career.”

Bob Snelgrove concludes: "We expect that in 2022, the live segment of our business will return. It’s important that as it does, we are able to continue to provide the high level of service and support that our customers deserve and have come to expect from GerrAudio.  Having Adrian on our team will help us achieve just that.”

Sterling can be reached by phone at 416-303-5818 (cell), 613-342-6999 ext. 113 (office), or at adrian@gerr.com.

For more information, contact GerrAudio Distribution: 613-342-6999, sales@gerr.com, www.gerr.com.