Varner will fill the role of regional sales manager, northeast, recently vacated by Adam Griffin; who was promoted to director of sales and business development for North America.

Jerry Kraft has been appointed rigging regional manager for the west coast, and Herman ‘Herm’ Sayre joins ETC as the rigging regional manager for the east coast.

Zadeh takes charge of the AUDAC and Luminex Brands.

Sterling joins the company with 20-plus years of experience in commercial AV, broadcast, TV & film production, and post-production, where he built a reputation for himself as an expert in the field of audio and communications technology.

SFM hires Jean Pierre (JP) Filion as VP of revenue & growth, alongside Nader Tadros as VP of digital transformation & marketing.